DANIELLE
  CASSIN


    CONTACT
    (416) 817-1351
    Toronto, ON
    cassin.danielle@gmail.com
    linkedin.com/in/daniellecassin



              SUMMARY
     Product Manager with 9 years at #paid, a creator marketplace connecting brands and creators. Experienced in platform
     API integrations, creator licensing systems, campaign workflow infrastructure, and cross-platform analytics and reporting
     tools across multi-sided platforms. Combines product thinking with hands on front-end prototyping usingi HTML, CSS,
    JavaScript, and modern AI-assisted development tools.


       WORK EXPERIENCE

        PRODUCT MANAGER
      #PAID 2023 - PRESENT  
     Lead platform API integrations, workflow systems, and operational tooling across a multi-sided creator marketing platform. 
     Build analytics and reporting tools, redesign campaign management workflows, and support long-term migration strategy 
     across #paid’s evolving infrastructure.

              ASSOCIATE PRODUCT MANAGER
      #PAID 2021 - 2023  
     Built monetization and operational tooling including creator licensing workflows, automated messaging systems, and 
    cross-platform campaign reporting dashboards. Conducted discovery and collaborated cross-functionally across design, 
    engineering, CX, and leadership teams to improve campaign operations and platform scalability.

                CUSTOMER SUCCESS
       ACCOUNT COORDINATOR → MANAGER → SENIOR MANAGER
       #PAID 2017 - 2021  
           Managed enterprise creator marketing campaigns from onboarding through post-campaign analysis, partnering closely with
     brands, creators, talent managers, and internal stakeholders across campaign strategy, creator sourcing, approvals, reporting,
     and execution. Developed deep operational expertise across the full campaign lifecycle while helping scale internal processes
     and client operations.

             EARLIER EXPERIENCE

                   FINANCIAL ANALYST
        BMO 2016
        JUNIOR IT ANALYST
        RIOCAN 2014-2015


    SKILLS

  • MARKETPLACE PLATFORMS
  • API INTEGRATIONS
  • PRODUCT STRATEGY
  • DESIGN 
  • FUNCTIONAL PRODUCT PROTOTYPING
  • USER RESEARCH
  • ENTERPRISE TOOLING
  • PHOTOGRAPHY


            EDUCATION                   BACHELOR’S DEGREE IN MANAGEMENT AND ORGANIZATIONAL STUDIES (BMOS)
        WESTERN UNIVERSITY 2010-2014
       


      






PRODUCT MANAGER









CREATIVE ENDEAVOURS Photography
Illustrations
RAPID FRONT-END PROTOTYPING
The Best Book Club
Maxime
wrap
MK or A?